Cookies and Web Beacons
Target Display Advertising by Dell and Others
Targeted Email Marketing by Dell
Some marketing you receive, including email marketing, may also be personalized based on your visits to dell.com and your browsing and purchase history. In addition, when you click on some links in email marketing you receive, our email service provider may place a cookie on your browser. This cookie would be linked to your email address and used to gather information about the products and services you view and purchase on dell.com. Information gathered may be used to personalize and customize future email marketing messages and marketing communication you receive. You may opt out of this use by clicking on the unsubscribe link provided in every personalized email marketing message you receive.
You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to sign in or use other interactive features of Dell web sites and services that depend on cookies.
How We and Our Partners Use Web Beacons
Dell or third parties with whom we have contracted or sub contracted, may use web beacons on our web site, in our emails, in our advertisements on other web sites, or in our advertisements in others' emails. Similarly, third parties whose content or advertisements appear at dell.com, or whose emails dell.com sends to our users, may also place web beacons in their advertisements or emails for purposes of measuring the effectiveness of the content, advertisements, or email.
A web beacon is an electronic image that can be used to recognize a cookie on your computer when you view a web page or email. Web beacons help us measure the effectiveness of our web site and our advertising in various ways. For example, web beacons may count the number of individuals who visit our web site from a particular advertisement or who make a purchase from our web site after viewing a particular advertisement or they may tell us when a web page is viewed and provide a description of the page where the web beacon is placed. Web beacons may also measure the effectiveness of our email campaigns, by counting the number of individuals who open or act upon an email message, determining when an email message is opened, and determining how many times an email message is forwarded.
The information we collect through web beacons may include some limited personal information, and web beacons allow us to recognize users by accessing Dell cookies. We may also combine the information that we collect through web beacons with other personal information we have collected from you. We use all of this information to better tailor our marketing to you and may use this information for other purposes, such as to enable a shopping cart, customize content on our web site and undertake internal research.
We prohibit web beacons on our sites from being used by third parties to access your personal information. We may allow third parties to compile individual information or aggregated statistics from the use of web beacons on dell.com by Dell, its agents, or others, to enable such third parties to determine the effectiveness of online marketing and to allow such third parties to develop statistics on how often clicking on an advertisement results in a purchase or other action on the advertiser's site. Aggregate information is anonymous and may include demographic and usage information. No personally identifiable information about you is shared with partners for this research.
You can make some web beacons unusable by rejecting cookies.
Effective date 10th August 2011