DELL CHINA LAUNCHES NEW CUSTOMER EXPERIENCE CENTERS IN SHANGHAI AND HANGZHOU

DELL CHINA LAUNCHES NEW CUSTOMER EXPERIENCE CENTERS IN SHANGHAI AND HANGZHOU

Five CECs in China provide consumers with first-hand and comprehensive product experience

China, May 9, 2007

Dell today announces the launch of two new Customer Experience Centers located at Cybermart, Shanghai and EGO flagship square, Hangzhou respectively. The move adds a new dimension to the way to help local consumers better understand the benefits of the company's direct model. With the other three CECs in Chongqing, Nanjing and Tianjin, Dell has set up a total of five CECs in China.

Dell's consumer business is growing rapidly in China, increased over 3.5 times in the past three years and achieved 57 percent year-on-year growth in the last fiscal year, which is about 2.5 times of the industry (excluding Dell) growth rate. Dell recently set up the global consumer business group, and is going to shorten the R&D cycle and provide more cool and exciting products to consumers. The CEC is an important part of Dell's broader initiatives to better serve the needs of the rapidly growing consumer business.

Both Shanghai and Hangzhou play important roles in the development of Southeast China. In addition, to showcase Dell's Inspiron notebooks, Dimension desktops, XPS gaming systems and peripheral products for consumers and small businesses, the Dell Shanghai and Hangzhou CECs, will also demonstrate Dell client products and solutions for businesses, including Latitude notebooks.

"Shanghai is one of the top international cities and the largest economic center in China, with vast and unique market demands. Hangzhou is the capital of Zhejiang province and the most important city in the Pearl River Delta, with great market potential," said Phil Bryant, Vice president, Home & Small Business, Dell Asia Pacific & Japan, "To better serve consumers' needs and improve their first-hand experience of Dell's products, we decided to extend this successful approach to more consumers here in Hangzhou."

Same as Dell's other experience centers in China, the staff here will answer consumers' questions relating to Dell products, services, promotions and help consumers learn about the procedure of ordering customized, built-to-order systems that meet their specific needs via telephone or internet. Consistent with Dell's unique direct model, the CEC will not maintain any product inventory. Systems purchased will be shipped directly to customers' homes as usual. The latest statistics show that Dell receives 6 million phone calls and 21 million site visits from home and small business customers every year in China.

"No doubt the Dell direct approach remains at the core of how consumers purchase our products. This program extends that approach to a smaller number of consumers who have told us that they would also value opportunities to see, touch and use our products before they purchase. Dell has been committed to listening to customers and delivering what they value. We are always looking for new ways to enhance the customer experience for our customers," Mr. Bryant added.

About Dell

Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services they trust and value. Uniquely enabled by its direct business model, Dell is a leading global systems and services company and No. 34 on the Fortune 500. For more information, visit www.dell.com.cn or call 800-858-2025. Customers are welcome to visit Dell's Chinese corporate blog www.direct2dell.com/chinese.