Dell has served businesses, governments, large organizations and individuals in Asia-Pacific/Japan since the early 1990s.
Dell entered Asia-Pacific/Japan in select markets and began investing in regional facilities, management, service and technical personnel in 1993, with its first operations in Japan and Australia.
Dell direct sales operations are currently in 13 markets in the region: Australia, Brunei, China, Hong Kong, India, Japan, Korea, Macau, Malaysia, New Zealand, Singapore, Taiwan and Thailand. In addition, 38 distributors serve another 31 markets.
Dell Asia-Pacific/Japan has the product range and expertise to help multinational, government and corporate accounts as well as experienced individuals and small to medium businesses, implement their technology initiatives throughout the region.
Through its Global Customer Program, Dell is able to provide a specific suite of services and support to its Asian customers with worldwide operations. It provides global customers with centralized ordering and billing; customized products (including proprietary software installation); and the advantages of local delivery and local onsite service.
At the heart of Dell's Asia-Pacific/Japan operations is the Asia Pacific Customer Center (APCC) in Penang, Malaysia. The 238,000-square-foot manufacturing facility opened in October 1995 and in February 2001, Dell's second Asia Pacific Customer Centre (APCC2) of 370,000-square-feet began operations. Desktops, workstations, notebooks, servers and storage products are manufactured to order for customers throughout Asia Pacific (excluding China and Japan). Both APCC and APCC2 are ISO9001:2000 (Quality Management System), ISO14001:1996 (Environment Management System) and OHSAS18001:1999 (Occupational Health & Safety Management System) certified.
Dell established the China Customer Center (CCC) in Xiamen, Fujian Province, in August 1998 to mirror the manufacturing and professional functions found at the APCC. To keep up with demand in China, the CCC relocated to an expanded, 350,000-square-foot facility in November 2000, continuing to uphold the best practices in manufacturing, management, marketing, finance and all the other facets of the Dell model. The facility received ISO9001 (2000 version) and ISO14001 certification in March 2001. In September 2002, it became the first Dell facility worldwide to be OHSAS 18001 certified for safety and occupational health management. In January 2006, Dell began shipping product from a second manufacturing facility, doubling capacity to meet growing demand from North Asia.
Dell's first India manufacturing facility in the state of Tamil Nadu, which began manufacturing in the first half of 2007 will initially focus on production of desktop computers. The new facility and related operations will be located in a 50-acre land area in Sriperumbudur Hi-Tech Park, outside of Chennai. This third manufacturing plant will join similar Dell APJ operations in Penang, Malaysia, and Xiamen, China.
Customers in Asia-Pacific/Japan are able to order computers directly from Dell and receive them within seven to ten working days. They can access a toll-free technical support hotline and benefit from the company's on-site service programs.
Dell pioneered the toll-free technical support hotline and made it an industry standard. Its multi-lingual support engineers at the APCC and CCC are able to resolve more than 80% of all callers' technical issues over the phone. This is possible because Dell brands each system it ships with an individual product number that links to its detailed technical specifications.
One of the most significant investments Dell is making worldwide is in the Internet. Its Web site, www.dell.com/ap now supports 11 country/region specific sites for Asia-Pacific/Japan, using four languages including Chinese, English, Korean and Japanese.
Revenue in the quarter grew by 19 percent on a 31 percent increase in units. Operating income was up 52 percent on a balanced country, segment and product performance. India and China led the region with revenue increases of 52 percent and 30 percent, and unit shipment growth of 68 percent and 43 percent, respectively. APJ growth continued strong across all product categories, with shipment increases of 46 percent in notebooks, 23 percent in server shipments and 25 percent in desktops.
Information on Dell and its products can be found at www.dell.com/ap
